Keep Calm and Carry On
'Even the most perfect reproduction of a work of art is lacking in one element: its presence in time and space.'
The 'Keep Calm and Carry On' posters were produced by the British Government as a series of propaganda posters distributed throughout the country to try and give the people reassurance. Where as in todays society they have been reproduced with whatever meaning the designer wants to apply to it, these posters have then been reproduced and sold widely with a completely different purpose they were initially intended for.
'During long periods of history, the mode of human sense perception changes'
This means that in today's modern society there is no need for these posters to give reassurance to people and changing its content completely changes the aura of the work of art into something else with a different meaning. Reproducing the poster in so many different variations also decreases the original value of the poster and this detaches its original meaning into something new and unoriginal.
'They brush aside a number of outmoded concepts, such as creativity and genius, eternal value and mystery'
Taking the design elements from the original poster and then applying it to pointless british things is not original or creative, to make things worse they have also reproduced it in various media due to new technologies so unlike the original piece, designers are now able to apply the design to even more pointless everyday items like mobile phones covers...
New technologies have allowed these posters to be easily reproduced by most people allowing them to interpret it in anyway they like, which gives people the freedom to apply it across any media and in anyway they want. The problem with this is it looses the posters original value and meaning to the point where they are interpreted completely differently to what the government intended them during the war.
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