The main block of text called the body contains most of the content this can also be called the running text which can flow from page to column or box. This allows text to be viewed as a thing a sound or a sturdy object. Designers are able to break up the text into pieces offering shortcuts through the masses of information. Typography also helps the reader to navigate the flow of content to allow them to find specific information quickly.
Handwritten documents were riddled with mistakes and they weren't easy to correct but after the invention of printing corrections were made much easier and it allowed the text to be changed in the future as well.
Spacing is a important factor for a typographer not only is he concerned with the positive grain but also the negative, for every space is constructed by a physical object. We take breaks between words but spoken language is perceived as being a continues flow with no gaps, without spacings between words written language would be illegible.
Traditional text pages have all been supported by navigational features of a book like page numbers, headings, index, appendix... these are all features which make it easier for the reader to navigate and understand the text. In the modern era convergence of typography and moving image help distract the audience from the disclosure of ownership and authorship.
Deconstruction in typography has to do with a spatial, non-linear process. "Communication for the deconstructivist is no longer linear, but involves instead the provision of many entry and exit points for the increasingly over stimulated read." (Cahalan 1994, p.1). The idea that text is no longer suppose to be just read from left to right but instead the reader perceives the text in their own way, you can start reading the text from anywhere however it suits you. The reader is suppose to "feel" the text rather then to just "read" it in the conventional way.
This is a poster produced by Allen Hori, the posters title is "typography as discourse" which means typography as speech or communication through words. The idea behind this poster was that pictures can be read as words and words can be objects. Allen Hori was a student at Cranbrook and this was produced as a project by Katherine Mcoy to try prove that by laying and juxtaposing words and text designers can force the reader to interpret the poster themselves. There is no clear grid for the text and the layout of the type makes is borderline illegible.
When you first look at the poster there is no clear start point to read and no clear heading. It has been left for the reader to decided which parts of the poster to analyse and in what way to interpret the type and image. The type works as image and is laid out in a way to make the reader have to analyse it to read it. The spacings in the text are random as well which makes it harder to read or to understand a word.
The text layouts are irrational and spontaneous this makes most of it very hard to interpret, the spacings make this even harder for example the word "read" has been written backwards without random spacings between the a and d this makes you have to conscious think and then construct the word yourself instead of it just being laid out in its conventional manor which is straight forward and understandable.
In conclusion i think that this poster is a piece of deconstruction work, it doesn't follow any of the conventional type rules which makes it very hard to interpret. Theres text where you wouldn't expect to find it and the text is broken up in a manor which makes it incredibly hard to read. The text also works as an image.
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