Globalisation, sustainability & the media
The media works as a type of
propaganda device which influences popular culture and the government.
Socialist
The process of
transformation of local or regional phenomena into global ones. It can be
described as a process by which the people of the world are unified into a
single society and function together. This process is a combination of
economic, technological, sociocultural and political forces.
Capitalist
The elimination of
state-enforced restrictions on exchanges across borders and the increasingly
integrated and complex global system of production and exchange that has
emerged as a result.
Globalisation
‘Covering a wide range
of distinct political, economic, and cultural trends,
the term “globalization”
has quickly become one of the most fashionable
buzzwords of
contemporary political and academic debate. In popular
discourse, globalization
often functions as little more than a synonym for
one or more of the
following phenomena: the pursuit of classical liberal
(or “free market”)
policies in the world economy (“economic
liberalization”), the
growing dominance of western (or even American)
forms of political,
economic, and cultural life (“westernization” or
“Americanization”), the
proliferation of new information technologies (the
“Internet Revolution”),
as well as the notion that humanity stands at the
threshold of realizing
one single unified community in which major
sources of social
conflict have vanished (“global integration”)’
‘American sociologist George
Ritzer coined the
term “McDonaldization” to
describe the wide-
ranging sociocultural
processes by which the
principles of the fast-food
restaurant are coming to
dominate more and more sectors
of American
society as well as the rest of
the world’
Marshall McLuhan
‘Today, after more than
a century of electric technology, we have extended our central nervous system
in a global embrace, abolishing both space and time as far as our planet is
concerned’ (1964: p.3)
Rapidity of
Communication echoes the senses
We can experience
instantly the effects of our actions on a global scale.
The Village Thesis
‘The world would shrink to a village where everyone
knows each other and is inter connected’
•‘As electrically
contracted, the globe is no more than a village. Electric speed at bringing all
social and political functions together in a sudden implosion has heightened
human awareness of responsibilty to an intense degree’ (1964: p.5).
The internet
•We live mythically and
integrally... In the electric age ,when our central nervous system is
technologically extended to involve in the whole of mankind and to incorporate
the whole of mankind in us, we necessarily participate... in the consequences
of our every action. (1964: p.4)
•‘Electric technology...
would seem to render individualism obsolete and... corporate interdependence
mandatory’ (1962: p.1)
We are not a unifying culture we are actually moving
away from being this. Due to old school methods of land grabbing ect.
Cultural Imperialism
Forcing your culture on other
people and making them think in the way you do and making them value the same things
you do. The most powerful tool is mass media, it allows content to be
legitimised and move forward. Therefore the global village is not a community
but more a assimilated one.
‘Media conglomerates operate
as oligopolies’
Gaint oligopolies own mass media
companies and the one CEO incharge of these, his voice and capitalist opinion
gets spread on a micro level across all these platforms.
American companies would buy
out channels in Africa and puts global news and media first above African channels and interests.
Local cultures destroyed in
the process and new forms of cultural dependency shaped. Mirroring old school
colonialism.
Schiller- dominance of US driven commercial media forces US
model of broadcasting onto the rest of world but also inculcates US style
consumerism in societies that can ill afford it!
For example big brother,
its successful in America and Europe so Africa and india, countries like that
think shit this is popular we need to do this as well which then forces
American culture onto these countries.
Rupert Murdock
Controls the majority of the
media in the uk and the world, any story which contradicts his agendy it does
not get published.
Flak
Pressure group funded by major
oil companies to pressure the media to cut through any of the myth that the
planet is being destroyed. They directly try and contradict things.
Al Gore, (2006) ‘An
inconvenient Truth’ Dir. Davis Guggenheim.
·
CO2 neutral
·
Plant more vegitation
·
Recycle
·
Buy a hybrid vehicle
·
Encourage everyone you
know to watch this film….
His an idiot basically,
getting people to keep buying more to try and fix the problem. Capitalist
agenda…
Greenwashing
Making your product have the
image of being green and friendly and environmentally friendly when they might
not necessarily. To make way more cash yo.
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