Advertising

• a harmfull social force
• Relationship between propaganda & advertisement
• Adverts effect us subcontiously
• commercial consumer advertising - adverts which promise something
• Kalr marc 1818-1883
• we live in a consumer/commodity culture
• They way people think of themselves or others
• construct their identities by products
• "The commodity self" - steward ewens
• We measure ourselves with what we own or what we can buy

Big TV - signifies money, how well off you are

• Buying things to reinforce the person we want to be
• we judge people on superficial categories
• you are glamorous when envied
• measuring ourselves against unobtainable ideals

Symbolic Associations

• Sociability
• popularity
• youth
• coolness
• sophistication
• multiracial 

Adverts like these produce a false need for meaningless things

How does it perpetuate false needs

• aesthetic innovation
• planned obsolescence 
• novelty
• builds false desires

Commodity Fetishisms

• The context in which a product is produced is kept hidden
• gets personified with people and things
• people become dehumidified 
• sexy
• romantic
• sophisticated
• cool

Frankfurt School (1923)

• Commodity culture manipulates us and makes us think in one dimension
• advertisers say it creates wealth for our world
• encourages - Freedom, Choice
• how free are you well you keep being called inadequate

Stereotyping

• manipulates people
• seeks to make people unhappy
• can become addictive
• encourages us to buy something potentially unhealthy