- "late age of print" were in atm
- age of print started 1450
- allows people to become literate
- Lage age of print we now have to be computer literate
Electronic Books
- reader takes on the role of author
- democrasation
- challenges the role of author
Computer Media
- hypertext
- overwhelming amount of information
- all the information you need
- new technologies change the world
Definitions of Mass Media
- Modern systems of communication
- negative criticism of mass media
- superficial, uncritical, encourages status Quo, audience is dispersed, disempowered, figures measure success.
- encourages apathy
- power held by few motivated by profit/social control
- bland, escapist and standardised
Positive
- not all low quality
- creativity can be a feature of mass media
- democratic potential
Artist use of Mass Media
- John Walker - Art in the age of Mass media, what happens to art in this late age
- Oliviero Toscani - Benneton Campaign
- Leeds 13 - uses mass media to get known and get work
Key Qeustions
- Can art be autonomous
- Should art be autonomous
- Jackson pollard paid by CIA to do his work to show the work of free mind
- art for political reasons.
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